Given four different times on Friday, September 13 (9:30am, 11:00am, 1:30pm, 3:00pm), this one hour course covers how to educate dedicated home theater clients on the differences between TV and cinema formats when watching movies; how to sell UltraWide 4K cinema as the best alternative to large flat panels even with lower cost projectors; how all content from movies to TV can be watched on a cinema format screen at the push of a button (and with no moving parts); and finally what’s involved in specifying and installing an anamorphic 4K projection system using the latest lens systems from Panamorph. A brief history of the evolution of anamorphic projection in consumer home theater is also provided to highlight the simplicity of today’s 4K UltraWide options.