What makes a great brand? What makes people choose your brand or product over the competition? Successful companies have mastered the elements of branding to help increase their desirability and ultimately, their profitability. In this session, Tom Marx and Frank Buscemi will discuss the strategy and tactics you’ll need, along with the challenges you’ll face in amplifying your brand. You’ll learn how proper branding can help steer your strategic plan, create marketing and sales efficiencies, and increase customer retention and brand loyalty.
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Programmed by Northwood University