This informative session will expose attendees to the opportunities in the fastest growing aftermarkets in the world: Asia. The session will overview aftermarket activity in key Asian emerging markets with a focus on China. Key trends (e.g. US trade activity, Belt & Road Initiative, TPP, etc.) will be identified as well as their impact on opportunities for automotive aftermarket suppliers. Key principles of success will be highlighted to help attendees think through their strategies to participate in these high growth markets.
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Programmed by Northwood University