2017 National Stationery Show

The Unbridled Success Path for Wedding Invitation Sales (Room 1A02-03)

This presentation and panel discussion will provide an understanding of how the climate of the stationery and wedding industry has changed, and insights on how to address changing consumer behavior (or win over the new bride) with smart marketing strategies. A panel of top brick-and-mortar invitation retailers will address industry issues and share how they have adjusted their business models and continue to flourish.