Amfit was born in 1977 at UCSF Medical Center in the San Francisco Bay Area. While our length was a normal 20 inches, our weight came in at 25 pounds because we had a head that was jammed full of so many great ideas. In our early years we were known as American Fitness and our focus was creating an interactive relationship with our customers and delivering them customized insoles at a fraction of the cost of a “medical” version. We developed 24 different shoe styles with removable insoles and sold them to our customers at 5 different Amfit stores located in the Bay Area. Growing up in the shadow of the Silicon Valley, and being influenced by its technological evolution, our solution focused mindset moved from mechanical to digital. What followed was we now have 13 different patents focused primarily both digital and optical measurements to determine size, pressure distribution, and contours of a person’s plantar surface. . Simply said, computer technology has arrived in the retail world, and satisfying demanding customer needs has never been easier.
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