NSB Co.,LTD's newly launched brand: Biellee is a bio cosmetic brand which consists functional cosmetic lines and basic skincare product lines inspired by Cleopatra's bee pollen skincare secret. The domestic bio-technology discovered the hidden effect of bee pollen which led to the creation of Biellee. Bee pollen is the main ingredient of royal jelly, and it is a complete food with various nutrients that are essential. Although it was known that it has been used for skincare since ancient times. However these ingredient was not effectively commercialized due to the hard cell wall of the bee pollen.
Recently, researchers from NSB Co., Ltd., using cutting-edge nano technology, have discovered the secrets of bee pollen's cell wall for the first time in the world. They were able to successfully extract natural ingredients (proteins, carbohydrates, 17 kinds of minerals, 18 kinds of amino acids, 16 types of vitamins, and a variety of enzymes) from the bee pollen in their natural form. By using the technology, Biellee was able to commercialize these ingredients to effectively work for brightening, moisturizing, lifting and anti-wrinkle protection.