All itiba products are handmade on the island of St. Croix in the U.S. Virgin Islands. Yoki Hanley was schooled in a family long tradition of natural remedies and knowledge of local plants and fruits, each with its own medical properties. It was this knowledge that Yoki utilized to create itiba, LLC, a product first created for her infant daughter, who had a very distressing skin sensitivity to commercial, mainstream soaps and other skin care products. Yoki's commitment to using natural, minimally processed and/or unrefined butters and oils blended into the best unisex skincare products to come out of St. Croix is driven by her purpose to produce a unifying range of products for all skin types regardless of the color of their skin. All products are phthalate free, mineral and silicone oil free and paraben free.
"My children and grandchildren are still the first ones to test any and all products, and if for any reason one of them has an issue with the products, then it is scrapped. If they can't use it, then I won't make it. It's as simple as that."