FOR IMMEDIATE RELEASE
Contact: Natalie Smith | (502) 709-4377 | nsmith@anchalproject.org
MADEWELL PICKS UP LOUISVILLE BRAND ANCHAL PROJECT
Anchal Quilts To Hang in Madewell Windows Nationwide As Select Products Launch Online
Louisville, KY. (January 29, 2019) – Through the month of February, Anchal’s artisan-made quilts can be seen hanging in the windows of Madewell stores across the country. Three of Anchal’s organic cotton quilt styles were hand-selected by the Madewell team to decorate the store windows during the launch of their Fair Trade Certified collection of denim.
In conjunction with the window displays, Anchal is also excited to announce the arrival of their contemporary home goods and travel bags on Madewell.com. For the first time, customers shopping on Madewell have access to a wide selection of Anchal’s contemporary textiles, further enhancing the fair trade product selection available on Madewell.
“We’re thrilled to partner with a brand like Madewell that is embracing the sustainable fashion movement, and taking the important steps to increase transparency in their production process, and incorporate fair trade practices that protect workers and the environment alike.” said Maggie Clines, VP, Creative Director, Anchal Project. “It’s inspiring to witness retailers like Madewell recognize the need for this shift in the industry, and take the opportunity to educate their wide customer base about the importance of sustainable manufacturing practices.”
Anchal quilts are on display in all Madewell stores across the United States and in London through the month of February, and an assortment of bedding, quilts, pillows and travel bags are now available online through Madewell.com.
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About Anchal:
Anchal [on-chal] believes design can change lives. Established in 2010 as a non-profit social enterprise, Anchal has provided careers in textiles to over 400 marginalized women worldwide. As a proud member of the Fair Trade Federation, Anchal is committed to producing the highest quality fair trade home goods & accessories while maintaining the integrity of our artisans and natural resources. Distinct design, craftsmanship and a personal signature connect you to the individual maker. Anchal has creatively partnered with Anthropologie, Guggenheim Museum Store, Urban Outfitters & Madewell. Additionally, Anchal’s eco-friendly products have been featured in Harper’s Bazaar, Vogue, Forbes, Better Homes & Gardens, Design Sponge, Architectural Digest & Design Milk.