2019 NY NOW® Winter

 

Baobab Collection: Press Release General

Baobab Collection first saw the light of day in 2002, in the enchanting landscape of Tanzania, a
country rich in intense colours and bewitching perfumes. The collections are inspired by faraway
spaces and wild nature but it is in Belgium that the new creations are dreamed up. A small
country recognized for its creativity, know-how and minimalist chic.
The Belgian brand finds unlimited inspirations through the wonders of the world and fashion
trends. Each collection tells a new story. Baobab Collection gives the strongest importance to
craftsmanship, all candles are hand-poured into mouth-blown glasses, making each candle a
unique object. The best perfume essences are used and are also available in highly elegant fragrance
diffusers.
The full magnitude of its African heritage is represented in the All Seasons line that is made up of
nine exclusive colours and fragrances. The Pearls range, remind us the beauty of these gemstones
cultivated in the pacific islands for many centuries.
The latest collections, each as prestigious and refined as the previous, transport you to new destinations.
Fragrant journeys that reincarnate Chinese landscapes, Russian steppes or Egyptian
pyramids...
With Baobab Collection the candle becomes an object of decoration. Like the baobab tree in
the African savannah, the candle impresses and stands out from the ordinary. An ordinary product
that becomes extraordinary. This is probably what defines luxury.