In 2007, Butter began with a simple, super-soft hoodie born in the heart of New York. Over the next decade, the Butter creators perfected their signature wash process, designing garments so deliciously comfortable, they want to be lived in day and night. Today, Butter brings a New York state of mind to soft dressing by expressing east coast sensibility, culture, and energy through unique details. Urban grit is balanced with polished femininity, always in buttery-soft fabric.
Butter is distinctive, upscale, and most important super-soft.
Everyone wants real Butter
Product Categories
- Activewear
- Apparel
- Barre
- Pilates
- Premium/Luxury
- Separates
- Spin/Cycling
- Yoga