Burt's Bees is at a sweet spot in the marketplace: Millennial's love us because of our authentic heritage (140 index in 25-34HH), and gen pop knows us (90% brand awareness - #1 among all natural personal care brands). Our flagship lip balm business is growing double digits and our new All Weather sku (SPF 15) will insure continued growth. When outdoor retail shoppers (shopped an outdoor store in P12) were asked their favorite balm: Burt's Bees!
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