2016 Cosmoprof North America

blendSMART 

Booth DBS 37

Houston, TX  
      United States

Easy. Innovative. Smart. That is the inspiration behind blendSMART, a first-of-a-kind automated makeup brush system with interchangeable brush heads that spin at 190 RPM’s. The spinning motion mimics the techniques of MUA and provides an innovative tool to blend – creating a flawless, natural-looking finish – every time.



Our goal is simple - to achieve for makeup application what automatic tools have already done for skincare and oral care. While Clarisonic transformed facial cleaning, blendSMART will forever change the makeup application process. Not only does it do the work for you, but also uses less makeup to achieve airbrush-like results.



Currently, we are on-line only at Sephora.com and are eager to get the word out through influencer channels and prestige salons and boutiques. We are very confident that once women start the spinning revolution, they will be hooked on the air-brush results. We are the solution to the on-going challenge of muli-layer blending.