Infusing 30 years of passion for color and quality professional products into Aloxxi International, OPI Founder and CEO George W. Schaeffer is committed to driving consumers directly to salons for professional salon services. Aloxxi highlights the role of the hairdresser as an artist and expert by creating an entirely new way to experience, care for and style color treated hair. With inspiring Color Personalities, superior formulations ensuring hair remains gorgeous during and after the color process, a range of premium back bar products and superior retail care and style products, Aloxxi equips their hairdressers with the latest tools, trends and techniques to bring new dimension and life to color treated hair.