Your customers are talking to you all day every day. Each unique person
is telling you who they are, how they feel and what they need. With the
right approach, you can make it a conversation. You can respond
immediately with relevant, personal engagements. You can humanize
transactions with a smile and a handshake, online or in store. It takes
an integrated business to build lasting relationships and inspire
advocacy.
IBM Commerce enables brands to deliver each customer a personalized eCommerce
experience with insights gained from analytics. It allows them to understand why customers buy
what they buy—and even why they choose not to buy; and drive those insights
back into marketing and merchandising to build on successful sales and
pursue missed opportunities.