The international RIU chain was founded in Mallorca by the Riu family in 1953 as a small holiday firm and is still owned by the family's third generation. The company specialises in holiday resorts and over 70% of its establishments offer its acclaimed All Inclusive by RIU service. With the inauguration of its first city hotel in 2010, RIU is expanding its range of products with its own line of city hotels called Riu Plaza. RIU Hotels & Resorts now has more than 100 hotels in 19 countries which welcome over 4 million guests a year and provide jobs for a total of 28,813 employees. RIU is currently the world's 30th ranked chain, one of the Caribbean's most popular, the largest in Spain in terms of revenue and the third largest in number of rooms.