The mission of the National Deer Alliance (NDA) is to serve as the guardian of wild deer conservation (white-tailed deer, mule deer, black-tailed deer, coues deer, and Key deer), and our hunting heritage. Formally incorporated in May 2015, the NDA is driven to assemble and unite a diverse group of stakeholders that includes hunters, managers, and the hunting industry to help create positive outcomes for deer and deer hunting. NDA's key priorities include:
- Wild deer conservation
- Diseases
- Hunter access
- Marketing, communications, and growth
- Predators and competitors
- State and federal land management
The NDA strong board of directors is made up of individuals representing all aspects of the deer hunting and outdoors landscape representing organizations and groups, such as the Mule Deer Foundation, Quality Deer Management Association, Whitetails Unlimited, Archery Trade Association, National Shooting Sports Foundation, Wildlife Management Institute, Vista Outdoor, and Bass Pro Shops.
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