United Aqua Group is an elite group of pool building, retailing and service professionals. It was originally founded as Aquatech in 1963 by a small faction of luxury pool builders. This alliance facilitated the exchange of ideas and expertise as well as enabled members to achieve cost savings by purchasing as a group. The Aquatech membership was comprised primarily of builders until 2001. At that time, the group welcomed pool retailers under the AquaValue brand. Later, the organization introduced AquaCommercial, a brand dedicated to the commercial building and service segment, and designated the Aquatech brand for its residential building members. In March 2013, the group known as Aquatech launched a new identity, United Agua Group, to serve as a corporate parent for its growing family of professional pool construction and retail brands: Aquatech, AquaCommercial, AquaValue and AquaSupply. Under the new organizational structure, each brand is unique and focused on a different market segment.
Today, United Aqua Group is widely recognized as the most prestigious and comprehensive professional member organization in the pool industry.
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