Our story is born out of our personal experience and our passion. That riding bikes transforms people, and transforms communities for the better.
Whether it’s connecting people to community activities, making friends from group bike rides, allowing families to spend time together, improving our health, riding for a cause, or just simply taking time to enjoy our city’s unique neighborhoods and country roads; bikes can (and do) change people’s lives. If more people can experience the positivity that riding bikes brings, and if together we give people the opportunity to find their own ride, then we all move forward. That's our goal.
With 12 years of history in our shops, selling thousands of pretty great bikes, we found ourselves with a mission. To conceive, to design, and to build a bike that met our own higher standards, and fulfill our every last wish for the bikes we wanted to ride. With determination and enthusiasm we began the journey, starting from scratch, fixating on every last detail to build the bikes we are proud to own, and share with you today. We invite you to join us and to find your ride.