BORN IN 2005, GREEN GURU USES OLD OUTDOOR GEAR THAT WOULD OTHERWISE END UP IN LANDFILLS TO CREATE NEW ADVENTURE GEAR. THE MATIERALS STARTED OUT AS SOMETHING ELSE LIKE BIKE TUBES, WETSUITS, AND BILLBOARD MATERIALS. BY KEEPING THESE VALUABLE MATERIALS OUT OF LANDFILLS, WE CAN ADVENTURE WITH A GOOD CONSCIOUS. THE WORD “UPCYCLE” AS IT’S CALLED AT GREEN GURU BEGINS WITH PRODUCTS OBTAINED MOSTLY FROM “RECYCLING STATIONS.” LOCAL BIKE AND OUTDOOR SHOPS OFFER INCENTIVES FOR CUSTOMERS DONATING USED GEAR BEFORE THEY PURCHASE NEW PRODUCTS FROM THERE SHOP. COMPANIES LIKE REI, PATAGONIA, SEA WORLD, DONATE THEIR LEFT-OVER MATERIALS, DEFECTIVE GEAR, AND OLD BIKE TUBES TO HELP US BUILD COOL BIKE GEAR. GREEN GURU AIMS AT AFFECTING REAL CHANGE THROUGH GREENER PRACTICES. BY MAKING USE OF USED BIKE INNER TUBES, WETSUITS, AND CLIMBING ROPE, GREEN GURU CLOSES THE LOOP IN THE TRADITIONAL PRODUCT LIFE CYCLE AND LETS OUTDOOR PRODUCTS LIVE A NEW LIFE. YEARS OF DESIGN AND EXPERIMENTATION HAVE ENABLED THE COMPANY TO GROW FROM A SMALL GROUP OF DESIGNS INTO A CATALOG OF PERFORMANCE-ORIENTATED PRODUCTS THAT EXCEED SOCIAL, QUALITY AND SUSTAINABILITY STANDARDS.