The mission of the Los Angeles Tourism & Convention Board is to advance the prosperity of LA's visitor economy and the livelihoods that depend on it. This is achieved by sales and marketing to the principle segments of both the domestic and international travel trade and consumer. In particular, LA Tourism represents the LA destination to the meetings and convention industry nationwide; the international travel trade and traveler; the cruise passenger and cruise lines; the domestic leisure traveler; as well as the worldwide travel media.