Winter Fancy Food Show 2017

Hass Alireza

THE DAILY CRAVE


Hass Alireza is the CEO and Founder of The Daily Crave. His background began in 1984 as a merchandiser for a Northern California Distributor, Gourmet Specialties, leaving the company as their general manager to start his own sales and marketing company. In 1997 he established his own brokerage firm specializing in natural and specialty foods in California called Global Sales and Marketing. Hass represented product lines such as Newman’s Own Organics, Twining’s teas and many other up-and-coming specialty and natural foods companies. In late 2011 Hass saw a tremendous opportunity in a “better-for-you” category in snacks as well as other high volume consumable segments such as cookies and crackers. He combined great ingredients, attributes and value into a very distinctive package and, as they say, “The rest is history”. Natural Intentions was founded in late 2011 and The Daily Crave brand was created and started doing business in May of 2012. The Daily Crave is now sold in more than 16 countries as well as airports, airlines, club stores and thousands of grocery, natural and specialty food stores in the U.S.

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