IAAPA Attractions Expo 2018

Kelly Correia
Senior Vice President
Moroch Partners


Kelly is Senior Vice President of Moroch Partners, an independent, integrated marketing agency based in Dallas, Texas. Founded in 1981, the agency’s first client was the local McDonald’s franchisee group and has grown to include National and Regional work for the corporation as well as other notable brands over the years, such as Travel Channel, Six Flags, Disney, Theragesic, Visionworks, Wells Fargo, Stage Stores and others. Now in its 36th year, Moroch’s integration model includes expertise in creative, digital and social media, planning and analytics, media, multicultural, experiential and PR all under one roof, working together on behalf of over 100 brands. With more than 26 years of experience, Kelly is responsible for leading brand development, marketing communications and multi-channel communications planning that engage consumers and drive results. She specializes in strategic communications and managing internal and external teams to execute integrated, multi-channel campaigns to drive target audience engagement. Over her career, she has worked with some of the world’s most well-known brands, as well as renowned regional brands such as McDonald’s, Coca-Cola, Midas, Thera-Gesic, Baylor Scott & White Health, Dollar Tree, Illano Wine, Fiora paper goods and Pure Fishing. Kelly’s experience in the travel/theme park and attractions categories includes rebranding the Travel Channel and launching shows such as Bizarre Foods with Andrew Zimmern, No Reservations, with Anthony Bourdain and Great Weekends with Samantha Brown. She is also currently working with Six Flags and Urban Air Adventure Parks.

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