F&B LA 2019

Dana Smith
Campaign Director
Meatless Monday


Dana Smith joined The Monday Campaigns in 2013 and is the Campaign Director for Meatless Monday, the global movement which encourages people to cut meat from their diets one day a week - for our personal health and the health of the planet. Dana oversees the strategic vision for Meatless Monday in an effort to gain awareness and adoption of the campaign. She manages high level relationships and partnerships with a focus on foodservice, communities, schools, restaurants, chefs, and influencers. Dana is a senior campaign and marketing executive with expertise in program development and implementation, integrated marketing, public relations, and digital and social media. Prior to joining The Monday Campaigns, Dana helped launch and market the wildly successful online food store FreshDirect.com and spent time in several top tier food marketing and innovation companies. She has a passion for all things culinary and a focus on food sustainability.

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