Winter Fancy Food Show 2017

Trish Pohanka

BrandStorm Inc. / Natierra


Trish Pohanka was most recently the Director of Merchandising and Marketing for European Imports Inc (a specialty division of Sysco). European Imports is an importer and distributor of specialty foods offering upscale products to restaurants, hotels and retail establishments. As the specialty food import division of Sysco, European Imports products are distributed nationwide through the Sysco network as well as directly to specialty retailers. As Director of Merchandising and Marketing, Pohanka was committed to sourcing innovative products from around the world and identifying trends; managing the procurement team, development of European Imports private labels and implementing marketing programs to provide support for retailers and foodservice professionals. The foundation of EIL’s success is the relationships they have formed over the past 35 years. Pohanka served on the Board of Directors for the SFA for 12 years and completed her term on the Executive Council as Past Chairwoman in 2010. Pohanka is Chairperson for the Distributor Council and was appointed to the Board by the council in 2014.

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