2019 Craft Brewers Conference

Matthew Crompton
Client Solutions Director
Nielsen CGA


Matthew Crompton is the Client Solutions Director for Nielsen CGA and is responsible for the implementation of Nielsen CGA’s on-premise services in the U.S. Since joining CGA Strategy in January 2010, Matthew has risen through the CGA ranks, becoming an expert in all things on-premise. Matthew has managed and provided consultancy for some of the largest beverage alcohol manufacturers across Europe including Diageo, Anheuser Busch, and William Grant & Sons. In January 2014, Matthew became part of the partnership between CGA and Nielsen which has helped bring the first ever truly robust on-premise measurement service to the U.S. Matthew comes to the U.S, having also helped launch services in other territories such as France and Germany. He is now heads up the U.S On-Premise Solutions team, providing first-class insight into an often perceived dark market. Matthew is originally from the north of England and has embraced American life at every opportunity since relocating to Chicago in August 2015.

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