IAAPA Attractions Expo 2016

Steve Cohen
VP, Research & Insights
MMGY Global


Steve brings more than 25 years of experience in market research and insights to his position at MMGY Global. He leads the agency’s customer insights and industry research, including overseeing the development of MMGY Global’s proprietary surveys, including the Portrait of American Travelers® as well as its custom research programs. He has also guided the research for Visit Tucson, The Greater Miami Convention and Visitors Bureau, Positively Cleveland, Orbitz, the Monte Carlo Hotel, CityPass, CheapCaribbean.com, the South Dakota Department of Tourism, the Connecticut Office of Tourism and the Nassau/ Paradise Island Promotion Board. Prior to joining the agency, he led market research efforts for Walt Disney Parks and Resorts, Marriott Vacation Club International, The Ritz-Carlton Club, and the AAA National Office. Steve received a BBA in Marketing from the University of Florida and an MBA from Florida Atlantic University. He lives in Orlando, FL.

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