2017 Wisconsin Cheese Industry Conference

Tripp Hughes
Director of Brand Management
CROPP Cooperative, Organic Valley


Tripp Hughes is a Director of Brand Management for the Organic Valley business at CROPP Cooperative, the Nation’s leading Organic, Farmer-Owned Cooperative and a primary marketer of organic food across the United States. Organic Valley is a mission-driven company and brand whose philosophy and decisions are based on the health and welfare of people, animals and the earth. Organic Valley believes that in today's world, in order to make a difference, companies need to think sustainably. CROPP had sales revenues of +$1 billion in 2016. Tripp and his team have responsibility for the brand and product portfolio management of all Organic Valley, as well as Stonyfield milk and cream, products. Tripp has been involved in organic food marketing for over 19 years, and prior to his role as Director, Tripp has held positions in Category Management, Brand/Product Management and Sales Planning with Organic Valley and Horizon Organic. Tripp holds an MBA from the University of Wyoming and a BA from Bates College in Maine.

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