2017 Wisconsin Cheese Industry Conference

Kit Yarrow
Professor and Consultant
Consumer Psychologist


Dr. Kit Yarrow is an award-winning consumer psychologist, professor and consultant. She’s author of the best-selling book, Decoding the New Consumer Mind, co-author of Gen BuY and a contributor to Time. As a widely-recognized authority on the psychology of consumers—and on the Millennial Generation in particular—Kit is regularly quoted in a variety of media including The New York Times, The Wall Street Journal, NPR, and Good Morning America.

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