2017 New York Produce Show


Jim Prevor

Jim Prevor
Produce Business, PerishablePundit.com, New York Produce Show and Conference

Jim Prevor is widely recognized as a leader in assessing the state of the perishable-food industries and analyzing the prospects for the retail and foodservice venues in which perishable foods are bought and sold. The founder and editor-in-chief of leading industry and consumer publications, such as PRODUCE BUSINESS, DELI BUSINESS, FLORAL BUSINESS and CHEESE CONNOISSEUR magazines, Jim has led an effort to utilize the Internet and modern information technologies to advance the interests of the fresh-foods industry. As part of this initiative, he launched Jim Prevor’s Perishable Pundit, which quickly became the industry’s most important forum for the discussion and analysis of issues relevant to the trade. Further efforts, including the launch of PerishableNews.com and ProduceBusinessUK.com, as well as multi-lingual engagement with the FreshFruitPortal.com, PortalFruticola.com and ChinaFruitPortal.com, have expanded and reinforced this global leadership. In addition, Jim also has spearheaded the establishment of a network of live marketing events, including The New York Produce Show and Conference, The London Produce Show and Conference and The Amsterdam Produce Show and Conference, as well as conferences including the Foundational Excellence program, Global Trade Symposium and the “Ideation Fresh” Foodservice Forum. He has also been in the forefront of student programs, leading efforts such as The University Interchange Program and The Fresh Careers Fair. Jim is the recipient of numerous awards including the Timothy White Award for Editorial Integrity and the Jesse H. Neal Award for business journalism. He has lectured on six continents, been interviewed and quoted around the world, from CNN to the Financial Times, from NPR to the BBC. His work also has been published in many venues, including the Wall Street Journal.

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