Digital Dealer Conference & Expo 24

Matt Lasco
Vice President
Lasco Auto Group


Matt Lasco, Vice President of Lasco Auto Group and President of Matt Lasco Advertising & Consulting. Son of a 30+ year Ford dealer, 20 year veteran of Sales and automotive marketing, and a Keynote Speaker at Digital Dealer 21 in Las Vegas. Matt is a genuine auto enthusiast with vast experience in consulting Automotive Dealers on process, marketing, and financials. The family Ford dealership started at 80 units per month and has grown to selling 350 units per month over the last 10 years. Spring of 2017 Lasco Auto Group grew gaining a Mitsubishi store which has been Ranked #1 for the state of Michigan since opening. Matt studied marketing and automotive at Northwood University. When Matt isn’t at work he’s spending time with his wife Jamie Lasco and their son, Maxx.

Sessions :