Digital Dealer Conference & Expo 24

Lior Arussy
CEO & President
Strativity Group


Lior Arussy led the internet security division at Hewlett-Packard where he grew the business by 50% per quarter for three consecutive years. His strategy of enabling eBanking access to consumers via mission critical security was a new concept at the time. At the height of this era, Lior managed the eBanking security infrastructure for 120 of the largest banks in the world with combined assets of $8 trillion…no bank was ever compromised. Lior is the founder of Strativity Group, a global customer experience research and consulting firm, which helps clients create delightful customer experiences and execute profitable customer strategies. He grew the company from his garage to a multi-national professional firm with offices in the US, Canada, the UK, Norway, Turkey and Australia. The company was recognized by Forrester Group as one of the leading pioneers in the area of customer centric transformation. Strativity measures their success by a single method: the customer’s successful execution of their strategies. Lior is the recipient of CRM Magazine’s “Influential Leader Award” and the author of five books on customer experience and employee engagement. His latest book, Customer Experience Strategy, is described as “the most ambitious and successful attempt at a comprehensive text on the practice of customer experience management...refreshingly practical.” –strategy + business magazine. His syndicated column “Focus: Customer” reaches over 1,000, 000 readers worldwide every month. Over 100 of his articles have appeared in publications around the world, including Harvard Business Review.

Sessions :