Digital Dealer Conference & Expo 24

Toni Anne Fardette
Director of Business Development
Atlantic Automotive Group-The NY Auto Giant


Toni Anne Fardette started in the automotive industry as a receptionist 15 years ago with the Bay Ridge Automotive Management Group. Within three months, she was offered a full-time position in their business development department and shortly thereafter was offered a position to manage the business development and internet departments for Bay Ridge Toyota. Toni Anne remained with the Toyota franchise and came to work for the Atlantic Automotive Group, also known as the NY Auto Giant in 2008 at Toyota of Huntington where she received numerous customer relations awards and certifications from Toyota Motor Sales and ran one of Atlantic Auto Group's most successful business development departments. In February of 2011, she was offered the director position with Atlantic Auto Group and has since increased group-wide production and process in this area tremendously. Toni Anne's daily responsibilities include digital marketing for the group which currently consists of 23 stores with two more being added soon, located on Long Island in New York, creating, maintaining and measuring the internet and business development processes for all stores on behalf of the partners, developing and maintaining the new hire and interview process for all appointment coordinators and business development managers, as well as teaching ongoing and consistent internal training courses for the Atlantic Automotive Group on topics including phone up process, internet phone and email process, email etiquette, leadership and others.

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