F&B LA 2019

Kevin Walker
Principal and Co-founder
Boardwalk


Shortly after graduation from high school, before attending college, Kevin Walker rebranded a small gift shop in Washington DC and doubled its revenues in one year. Since that time, he has been providing successful brand strategy solutions to some of the most demanding clients in the world. Kevin co-founded the firm he now leads, Boardwalk, in 1990. At its inception, Boardwalk was a solely a graphic design firm. It’s first project was the successful rebrand of Childrens Hospital Los Angeles. In addition to its work in corporate identity, Boardwalk quickly became a preferred vendor to the consumer products divisions of many of the major entertainment giants in the Los Angeles area. It has since grown into a full-service branding consultancy, adding outsourced innovation, strategic planning, brand positioning, naming, copywriting and marketing services to its original portfolio of design and marketing communications. Among others, Kevin has advised STAPLES Center, Trillium Digital Systems, Metropolitan Water District, News Corp, NBC Universal Consumer Products, Fox Licensing and Merchandising, Walt Disney Consumer Products, the Disney Stores, Warner Bros. Consumer Products, the Los Angeles Dodgers, Childrens Hospital Los Angeles, the City of Santa Monica and pro skateboarder Tony Hawk. A thought leader and popular commentator on the true economic advantages of branding, Kevin has been quoted by publications like The Los Angeles Times and is a guest blogger for the Association of National Advertisers. He conducts workshops on branding essentials for leaders and is a frequent speaker to business groups. He is an invited guest lecturer at UCLA Extension and the Fashion Institute of Design and Merchandising. Kevin is the author of the ebook, “A Brand is a Promise Kept”, along with several white papers on branding. Kevin also publishes a weekly newsletter, “Brandtalk". All are available, for free, at https://www.boardwalkhq.com/publications.

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