Digital Signage Expo 2017


Jurgen De Backer

Jurgen De Backer
Market Manager
Barco Inc.

Jurgen De Backer is responsible for driving and implementing the global Retail and Advertising business strategy for Barco, offering expertise in omnichannel retailing and retail operations. His vast experience in business development, marketing and management spans more than 20 years, with stints at Otis and Cisco. De Backer holds degrees in Economics and Electronics Engineering (HoGent), as well as an MBA from Vlerick Business School.

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