The NGA Show 2020

Russell Zwanka
Faculty
Siena College


Dr. Russell J. Zwanka is a Professor at Siena College, in Albany, New York. Dr. Z teaches Marketing Research, Food Marketing, Category Management, and Marketing Principles. Having spent a career in the food industry before teaching, Dr. Z conceptualized and formed the Food Marketing Concentration at Siena College, and the program and curriculum for the Food Marketing Track at the State University of New York at New Paltz. Zwanka has written 19 books, on topics ranging from Category Management Principles to public speaking to walking a retail store (A Store Walk) to Cannabidiol (CBD). Zwanka has been peer-review published on topics ranging from craft beer trends, local social consciousness and ethics in the food industry, supermarket choice amongst college students, and everyday low pricing in store brands. As Chair of the Food Industry University Coalition, Zwanka works with other Food Marketing/ Supply Chain universities across the United States, with the focus on food industry student education and thought leadership. Zwanka is a Regent with the National Grocers Association (NGA) Foundation, and is a frequent speaker at food industry events, including the Promotional Optimization Institute. Zwanka holds a Doctorate in International Business from ISM in Paris, France. He also holds a Masters of Science in Management from Southern Wesleyan University, and a Bachelors of Science in Psychology from the University of South Carolina. Dr. Z can be followed at “rzwanka” on Twitter and Instagram, and www.tripleeightmarketing.com.

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