F&B LA 2018

Jocelyn Ramirez
Founder/Chef
Todo Verde


Todo Verde founder, Jocelyn Ramirez, is a vegan chef, college professor, yoga instructor, and advocate for healthy food access in her community. After Jocelyn’s father was diagnosed with cancer for the second time, she created a plant based superfood smoothie diet that made him dramatically stronger and helped with a quick recovery. In this process, she noticed the disproportion of healthy food options in the LA area after years of driving across town in search of healthier food for her and her family. This inspired Jocelyn to create a healthy food option for the Eastside community. She founded Todo Verde in 2015 with a mission to create delicious and healthy plant based food inspired by her Mexican and South American roots. She left her career in higher education to pursue a new path in foodways related to culture and tradition. She has referenced traditional recipes passed down for generations within her family, and has explored new techniques using native ingredients. As she continues to learn about the health benefits of nutrient dense food and healthy ecosystems, she offers knowledge on healthy living with the community through workshops, dialogues, food demonstrations, and speaking engagements. Jocelyn’s academic degrees include a BA in Fine Art and Design and an MBA in Business where she focused on entrepreneurship and marketing. She has also trained at the Matthew Kenney Culinary Institute specializing in plant based cuisine. Jocelyn has partnered with local nonprofit organizations to offer workshops ranging from healthy food demonstrations, social media strategies, and dialogues in relation to critical analysis of the industrial food system and traditional foodways. She now sits on the Leadership Board for the Los Angeles Food Policy Council.

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