NAMA Show 2018

Richard Blazevich
SM
Pepsico


Rich Blazevich is a Senior Director of Marketing at PepsiCo. His team is responsible for all marketing programs and new product launches for PepsiCo’s $2 billion snacks business in foodservice and vending channels. Rich has been at PepsiCo for 17 years. He has a broad range of marketing experience including Brand Marketing on the Lay’s brand and Frito-Lay’s Multipack business, Customer Marketing on the Walmart and Kroger retail businesses, and Innovation on New Snack Platforms and Packaging. He has a Business Degree from Montana State University and an MBA from the University of Michigan. Rich is the author of three books, which include That’s a Bullseye, Amazing Interview Answers, and Interview Prep Playbook. Rich, his wife Nathalie, and their daughter Sophie (12) live in Frisco, Texas. Rich enjoys skiing, running, playing poker, and writing.

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