Western Hunting & Conservation Expo 2018

Johnny Morris

Bass Pro Shops


Founder and CEO of Bass Pro Shops Johnny Morris got his start in 1972 by selling fishing tackle out of the back of his father’s store. Since then, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years. Today he is known as a retail and travel destination pioneer. Johnny pioneered the concept of destination retail and created an outdoor gear enterprise that is one of the most beloved and well-recognized brands in North America. Today, Bass Pro Shops has more than 100 retail stores and marine centers across North America and 20,000 associates welcome more than 120 million visitors annually. WHCE welcomes Johnny Morris to the 2018 Hunting Expo.

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