Petfood Forum 2019

Brock Weatherup
Founder
Atai Ventures


Weatherup was most recently executive vice president and chief innovation officer of digital experience at Petco. In that role, he was responsible for fostering and accelerating innovation across Petco's business, incubating new ideas and ensuring the company's long-term relevance, and leads Petco's e-commerce and digital strategy. He joined Petco in 2017 when the company acquired PetCoach, of which he was CEO and co-founder. PetCoach is a first-of-its-kind pet care store concept offering a high-quality suite of personalized pet services, products and experiences, designed through a veterinary lens to address total pet health and wellness. Previously, Weatherup was a venture partner of tech accelerator ICONYC Labs and managing director of his angel investment fund, Atai Ventures. He also served as senior vice president and chief digital officer at PetSmart after selling Pet360, a venture-backed leading consumer engagement, digital media and subscription e-commerce company, where he was CEO for five years. Weatherup was co-founder and CEO of startup Fathead and a senior leader at InterActiveCorp, a media entertainment company. He holds a bachelor's degree in marketing and tourism from the University of Colorado.

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