Petfood Forum 2019
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Nathan
Marafioti
Nathan Marafioti
Group Director Ecommerce
Nestle Purina North America
Marafioti is group director of e-commerce at Nestlé Purina North America. He has over five years of experience in e-commerce-focused roles and finds great value drawing from his experience as a senior marketing leader prior to his transition to e-commerce. Being able to see how the different pieces of an organization fit together (sales, media, marketing, shopper, supply, etc.) within a strategic framework has helped him to gain alignment as he tries to translate e-commerce in the language of large organizations. Prior to his role at Nestlé, Marafioti served in other FMCG companies (RB & SCJ) where he successfully built brands and innovated in marketing roles and transitioned into the e-commerce channel to provide leadership in the fast-growing space. Marafioti holds a bachelor's degree in economics from Binghamton University and a master's degree in business administration from Syracuse Business School.
Sessions :
Panel discussion: Pet food, retailer and e-commerce execs: The new world of selling pet food
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