FBNC18

Deedee Crossett
Dean/Owner
San Francisco Institute of Esthetics & Cosmetology


Founder and owner of the San Francisco Institute of Esthetics and Cosmetology, Deedee Crossett work raised the bar of undergraduate education for cosmetologists and estheticians. After graduating from Washington State University with a bachelor of arts degree in communications and emphasis in public relations, Crossett spent eight years working in marketing and sales promotions for both public and venture-backed companies, including a position at Kinko’s. Desiring a career change, she obtained her esthetics license in 2001 and worked as an esthetician, spa consultant and esthetics trainer. With a goal of opening her own spa, Crossett discovered that well-trained employees are always in demand by the beauty industry. With that in mind, she redirected her energy from owning her own spa to creating a superior undergraduate cosmetology and esthetics school in 2002.

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