Digital Dealer Conference & Expo 24

Russ Daniels
Senior Manager, Product Marketing
HomeNet Automotive | vAuto


Russ Daniels is the senior manager of product marketing for HomeNet Automotive and vAuto. Russ has a strong background with inventory software products, holding leadership roles in Product, Marketing, Training, and Operations at HomeNet and Cox Automotive. His primary focus over the past few years has been working with HomeNet Sales and Business Development teams to launch innovative merchandising and syndication product offerings for dealers and industry partners. As the senior manager of product marketing for HomeNet and vAuto, Russ works to understand core business as well as unmet and unrealized market needs. Russ serves as the “voice of the customer” to understand industry trends in an effort to launch and market product offerings that are valuable, desirable, usable and feasible. Russ is a graduate of West Chester University of Pennsylvania School of Business and is currency enrolled in a Master of Organizational Leadership program at Colorado State University.

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