F&B LA 2018

Hunter G. Hall
Principal
Archetype Hospitality & Development


A progressive Santa Monica based hospitality consultant and operator with extensive experience in nightclubs, hotels, restaurants and special events, Hunter brings a wealth of information and insight into emerging trends and best practices. He co-founded Archetype in 2009, a full service management and operations firm for small to medium sized hospitality businesses. He now serves in the role of Executive Director of the Main Street Business Improvement District in Santa Monica, acting as the chief lobbyist and advocate for all merchants on Main Street in Santa Monica and as a liaison to The City. In this role, he regularly discusses issues affecting the interests of Main Street with City Council members, City Staff, and community stakeholders as well as neighborhood groups and residents. He regularly works alongside The Santa Monica Chamber of Commerce on issues in which there is an alignment of interests. In 2016, he was honored at the Chamber’s annual dinner for his advocacy work on behalf of the small business community. As the President of the California Restaurant Association’s Los Angeles Chapter, he is a regular speaker at seminars in the L.A. area covering issues specific to the hospitality industry. He is considered a thought leader in Alternative Compensation Models (A.C.M.’s) and is regularly called upon for advice and practical insight on the topic, both culturally and legally speaking. His technical & general specialties include concept repositioning, menu development, culture crafting, H.R. compliance planning, disaster management (bankruptcy, hostile takeovers), design (interior, menu, web), team building (recruiting, training, coaching), & marketing. Also, he has a killer beard.

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