2017 Face & Body Northern California

Cheryl Nichols
Executive Director of Spa Development
Gene Juarez Salons & Spas


Cheryl Nichols has been an esthetician for over 25 years. Her robust career started in the treatment room which then led her to major brands as a global trainer. Most notable was her 15 year tenure with Aveda where Cheryl participated in the launch of several global Aveda curriculums, designed the next generation facial treatments, worked closely with research and development on creating skin and body concepts and new product development. Cheryl was honored as spa educator of the year in 2000 and interviewed for O, The Oprah magazine as an expert in the skin care industry. In addition, Cheryl has 7 years experience in medical skin care. Working with Plastic Surgeons, Dermatologists and MOHS surgeons. Cheryl has lectured to physicians at some of the most prestigious colleges in the Pacific Northwest on how to integrate skin care treatments into their practices. Cheryl’s career expansion has taken her around the world connecting beauty to wellness. As a natural entrepreneur Cheryl has taken her talents to run and operate 10 luxury spas in Washington with over 52 treatment rooms and a team of over 300. She has implemented systems, processes and treatments which has generated over half million in revenue in the first year. Learning into her deep passion for engaging and empowering the beauty professional, Cheryl now has her own consulting company dedicated to empowering the professional to realize their full potential, to embrace growth and win! “It’s an honor to be in an industry that can truly create positive change to our guest’s and within ourselves”

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