2019 ASD Market Week March

Cristina Willis

Parsons Gift


After marrying into a 4th generation retail family who has celebrated over 142 years of business, Cris Willis now has 25 years experience running the award-winning Parsons store alongside her husband, Gary. Those 25 years have provided a unique understanding regarding the complexities of running a family business, such as splitting the business with family, opening, closing, remodeling, and rebranding stores. As the main buyer for her multimillion-dollar store and President of the Southwest Buying Group (a retail gift store association of over 500 stores) Cris has intimate knowledge of Open to Buy and Inventory Management. She has sat on advisory boards and worked closely with multiple vendors and store owners looking to grow their business while simultaneously developing a strong knowledge of managing, training, and motivating multiple associates in all aspects of customer service. In addition to these achievements, Cris has also received numerous awards for her global and community outreach both personally and through her business. Throughout the years Cris has recognized that numerous retail entrepreneurs inherit a business or start with a passion for what they sell, only to realize they need help mastering essential retail business skills. Cris Willis offers private coaching, Monthly Master Minds Groups, and several other resources geared to help independent retail business owners make better decisions in areas such as inventory management, marketing, sales training, and product assortment. Get your profit and passion back! Email cwillis@retailclarity.com today!

Sessions :