2016 Cosmoprof North America

Kendra Bracken-Ferguson
CEO
The BrainTrust


Prior to creating The BrainTrust, she had the foresight to see the opening in the market for digital, social and influencer marketing and hedged her bets and co-founded Digital Brand Architects. Growing the agency, now in it’s sixth year, into the go-to firm for influencer management. Before taking a leap of faith to start her own company, she led Ralph Lauren in launching its first dedicated global social media department, navigating brand management, marketing, advertising and public relations to spearhead a cohesive approach to the online space from the US to Japan. This success highlights an ongoing career trajectory that includes the successful completion of a MBA and recognition for her work as a Vice President at Fleishman-Hillard New York where she was responsible for helping to launch the global social media practice area and led the digital consumer team in developing social media strategies for high profile global brands in fashion, consumer packaged goods, and technology. Kendra’s expertise in brand marketing and online brand management in the digital space has been recognized by numerous industry leaders. In 2013, she was awarded by Purdue University College of Liberal Arts with the prestigious Emerging Voice Award. She was previously featured as one of the twenty-eight most influential African American women in Essence Magazine and Mobile Marketer's "Mobile Women to Watch." Kendra has worked with a myriad of brands from AT&T to Tommy Hilfiger, P&G to Hasbro and is a member of The Fulright Program PR Council, digitalundivided and former New York Women in Communications board member, Kendra splits her free time between numerous speaking engagements for keynote events like Cosmoprof and SXSW and mentoring young communication professionals eager to break into the industry.

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