AAPEX 2015

Mike Martinez

DME Automotive


As Chief Marketing Officer of DMEautomotive, Mike Martinez is accountable for all aspects of marketing for the company, the company’s Inside Sales team, and the Enterprise Sales team. He is also the co-lead for the company’s Product Management team, responsible for product roadmaps, feature requirements, go-to-market planning and execution, and value delivered to our clients. Mike has worked for many of the industry's most renowned automotive digital innovators at the early-adoption point of technologies that are now standard operating platforms for industry and commerce. After 12 years in product/marketing positions at Lucent Technologies and at Microsoft Corporation, Mike entered the automotive industry as VP of marketing and product management for The Cobalt Group (which is now a part of CDK Global). Prior to Cobalt, Martinez co-founded Four Creeks, which pioneered IP-based omni-channel targeted marketing. Four Creeks was quickly acquired by OneCommand where Mike was named president and COO and was instrumental in introducing the company’s integrated, omni-channel marketing strategies for dealers. Most recently, he served as Chief Sales and Marketing Officer at izmocars, where he drove the launch of their industry-leading AddOnAuto accessories sales product into the dealership market.

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