Digital Signage Expo 2017


Ian Dallimore

Ian Dallimore
Director, Innovation and Digital Strategy
Lamar Advertising Company

Ian Dallimore began his career with Lamar Advertising Company in 2004 where he worked in events and sports marketing. In 2005, he transitioned to national sales where he worked directly with OOH buyers and strategic teams for national agencies. Dallimore became Lamar's first digital OOH strategist in 2007. In his current role as director of innovation & digital strategy, he works with national clients and agencies to devise strategic plans utilizing DOOH. Dallimore also works hand-in-hand with Lamar's digital network operations to drive innovation within the medium through the use of technology like XML feeds and various social platforms like Facebook, Twitter and Instagram. He also focuses on innovation through the integration of mobile and OOH as well as the use of big data and digital OOH. Dallimore also leads Lamar Advertising in the Programmatic space.

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