AAPEX 2019

LAURA SOAVE
EXECUTIVE VICE PRESIDENT, MARKETING AND MERCHANDISING
ICAHN AUTOMOTIVE


Laura Soave, a proud native of Detroit, Michigan, has over 20 years of experience with the world’s leading vehicle and automotive aftermarket manufacturers. Currently, she is Executive Vice President-Marketing and Merchandising of Icahn Automotive Group, an Icahn Enterprises L.P. company, which owns and operates service providers and parts retailers including Pep Boys, AAMCO, Precision Tune Auto Care and Auto Plus. In this capacity Laura is leading strategic initiatives in marketing and merchandising areas of the organization. She has brought to market innovative ways to meet the growing demand for automotive service, including Pep Boys Mobile Crew state of the art trailers and expanded capabilities to serve fast-growing fleets, and established Pep Boys as an installer for leading online tire retailers. Previously she served as Senior Vice President, Chief Marketing and Communications Officer for Federal-Mogul Motorparts. Here she is most proud of the Parts Matter campaign, which educated consumers on the critical role that replacement parts play in vehicle safety, reliability and performance, and the Garage Gurus platform, dedicated to closing the skills gap through onsite, online and on-demand training and support for the next-generation of repair technicians. Laura began her career at the Ford Motor Company holding positions in marketing and brand management. She also served in a variety of roles at the Volkswagen Group and Chrysler Group LLC (FCA). Named to both Crain’s Detroit Business and Business Magazines’ Women to Watch lists, Laura was also chosen as the Women in Auto Care’s Woman of the Year and has been recognized with the Automotive Hall of Fame’s Young Leadership and Excellence Award.

Sessions :