WWIN August 2019

Mercedes Gonzalez
International Fashion Strategist



Global Purchasing Companies, Founder & Director Building today’s industry strategies for tomorrow’s industry giants. Mercedes Gonzalez, a native New Yorker, has been implementing retail strategies around the globe, and this year her company, Global Purchasing Companies, is celebrating it’s 20 year anniversary. Mercedes grew up in fashion, working at her uncle’s apparel manufacturing company in the heart of the NYC garment district. After earning an economics degree from New York University, she went back to work fulltime with her uncle where she restructured the company and ensured a stronger bottom line. Soon after, she transitioned into buying, which ultimately led her to open her own buying office. Today, GPC is hired to consult and optimize domestic and international businesses in the fashion and retail industries, and the company influences over $100 million in purchasing decisions. In addition, Mercedes is a retailer, operating her own discount store, called Just Shop Boutique, and is the author of her fictionalized memoir titled Chronicles of a Fashion Buyer, which launches this fall.

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